Who We Are, And How This Site Earns

What this site is

An independent guide to one product, written for buyers in the United States. We do not make it, we do not sell it, and this is not a clinical resource. What it tries to be is the page you would want open in front of you before spending two hundred dollars on something you will eat every morning for three months.

In practice that means the panel first, every published amount, one page per nutrient with the evidence described rather than asserted, and the cautions near the top instead of in eight-point grey at the bottom.

How it earns, stated plainly

The only real evidence for that last claim is what a site publishes when honesty costs it a sale. So: several nutrient pages here describe the case for supplementing as weaker than the marketing. The homepage names three cautions before it names a price. The learn section argues that sun protection outranks any supplement, and that a large share of readers would get nothing from this product at all. The cost page recommends the three-bottle bundle over the six, which pays less. Judge the arrangement on that rather than on this paragraph.

The editorial rules behind every page

• No invented numbers. No dollar values on free downloads, no aggregate star rating, no fabricated review counts, no review markup in the schema.
• No urgency devices. You will find no clock ticking down, no message about remaining stock, and no offer expiring at midnight. A page needing a clock did not have a good enough argument.
• No before-and-after photographs. Lighting, angle and posture move a skin photograph further than any supplement will, and everybody in this industry knows it.
• No medical claims. The product treats nothing, and this site will not imply otherwise through careful phrasing.
• Amounts, always. Every nutrient page is headed by the figure printed on the bottle, because a nutrient without an amount is a marketing word.
• Cautions before the cart. Vitamin A and biotin appear on the homepage, not only on a page nobody reaches.

What all this is built on

Five things: the printed label, the fact sheets maintained by the NIH Office of Dietary Supplements, safety communications issued by the FDA, the FTC guidance on advertising, and peer-reviewed literature. They are itemised at the bottom of the homepage. A conflict between a number here and the panel on your own bottle is settled by the bottle. A conflict between anything here and your own doctor is settled by the doctor.

Telling us we got it wrong

Precise claims can be mistaken, and official guidance moves under them. If you find something that is either, write to [email protected] with the page, the sentence and a source. Anything reported gets verified and amended rather than argued over, and messages from clinicians, pharmacists and dietitians go to the top of the pile.